Customer Retention is very important to an organization as it indicates that the company has done all it can to keep customers coming back. Customer Retention is important because customers are not going to just stop patronizing a company if it is losing its luster and customers are getting tired of it. In fact, many…
Business partnerships can be of many types. However, the two most common types are limited partnership and common-law partnership. A partnership is a legal agreement where two parties, called business partners, agree together to pursue their own individual interests. Partnerships can be between individuals, companies, businesses, public organizations or groups. Limited partnerships are one of…
Marketing Automation is one of the newest buzzwords in affiliate and e-commerce circles. The reason for this is its ability to streamline operations and reduce costs, while increasing profitability. Automation is a buzzword in many fields, but it is particularly popular in the affiliate and e-commerce fields. Marketing automation describes technologies and software systems specifically…
A business can be described as a single entity or organized group of people that engage in commercial, corporate, or professional activities for profit. A business is also characterized by the systematic activities and efforts of people to develop and market goods and services and to earn income for their own gain. The term “business”…
Content marketing is an internet-based strategy for promoting a website and its products and services online. Content marketing is also sometimes referred to as digital marketing or e-marketing. Content marketing is basically any promotional activity that encourages people to read or visit a particular website or blog. Content marketing can help a business to attract…
Direct marketing mail, also called direct mail, bulk mail, advertisement mail, bulk shot or postcard mail, cheap post or postbox shot, and envelope stuffing are the delivery of marketing material through personal mailing devices to recipients of commercial mail. This mail often contains offers, information, products and/or services for sale to the recipient. Direct mail…
In online marketing, lead generation means the prompt formation of potential consumer interest or inquiry into a company’s products or services. Leads can also be generated for promotional purposes including e-mail list building, list acquisition or even for sale leads. The best way to generate leads is through targeted internet marketing that can deliver your…
In advertising, publicity is generally the word used to describe the promotion or public awareness for any given product, service or company. It can also refer to the spread of news about a product, service or company to the public, usually through the mass media. The first use of the word publicity in advertising was,…
Search Engine Optimization (SEO) is a dynamic form of internet marketing that focuses on making a site more visible in Search Engines. Search engine optimization is also known as organic marketing. It is a highly effective means of driving visitors to your web site because it increases the volume and quality of internet traffic that…
Market Research is the systematic examination of potential markets or products and the market-related attributes that a company needs to develop or maintain in order to compete effectively. Market Research is an organized attempt to collect information on potential clients and target markets: understand them, beginning with who they are; what they do, how they…