Marketing automation is the automation of business processes aimed at improving the efficiency and quality of existing business processes. The automation of these functions helps managers to control and measure the results of business activities. Marketing automation refers to technological systems and applications designed specifically for marketing departments to better automate repetitive tasks and market…
In order for your business to grow you need to consider incorporating creative development into your business plan. Why is creative development important? Well, a creative development (CAD) plan can be used as a map by which a company can measure their current performance against their business goals. A comprehensive plan will outline what message…
In marketing, publicity is either the public awareness or publicity for any particular product, service or company. It can also refer to the dissemination of news to the public, usually through the mass media, or from the source directly to the public. Marketing strategies rely heavily on publicity since it is one of the tools…
In an increasingly competitive business world, having a solid marketing plan is essential for success. While many believe that always-on advertising only offers a greater opportunity for advertising success, there are actually several examples of successful marketing campaigns that exceed all others. Here, you will discover five marketing campaign examples which have inspired their target…
If you own a small or medium business, either online or offline, it is essential to incorporate the benefits of Copywriting and Graphic Design. Both are important for promoting your business and increasing awareness and sales. The world is full of images and words, both text and graphics. Graphics are crucial for conveying your message…
In advertising, publicity is simply the perception or public awareness for any particular product, service or company. It can also refer to the promotional movement of news about a new product, service or company, generally through the media. Usually, in any form of advertising, the message that is meant to be conveyed is “I am…
Sales are basically activities related to the quantification of the actual number of products sold in a given time frame or sale. In this framework, sales are also regarded as an act. Hence, a salesperson is not really an employee but instead an independent contractor who are paid for selling a certain product or service.…
Search Engine Marketing is a popular and effective type of Internet advertising, which involves the promotion of sites by increasing their visibility on search engine results Pages. This marketing technique helps organizations or companies make their products and services easily accessible to online buyers by effectively promoting them in search engines. The main goal of…
Creative Development is a core component of Marketing. It is not just about coming up with new ideas, but developing the ability to use those ideas in an innovative and compelling manner. Marketing is more than just coming up with something new; it’s about making that new product or service accessible and understandable to the…
A creative brief is a critical component of your copywriting and graphic design project. A creative brief describes your overall theme, including what pages you plan to use for your website, and what specific content will appear on those pages. In short, your creative brief is a condensed version of the entire content project, taking…