Your brand strategy is the promise you make, an identification of who you are and what you stand for. And while it usually includes your color scheme, logo and slogan, these are just creative components which only successfully describe your brand. Rather, your brand truly lives within every interaction you have with your audience: the…
Digital Marketing is a part of online marketing, which uses electronic and internet-based technologies including mobile phones, desktop computers and other electronic media and applications to advertise products and services to clients on the internet. The goal of Digital Marketing is to create a positive experience for the customer by offering personalized content, engaging and…
The key to marketing campaign success is in knowing your customers, understanding your customers, and understanding your customers’ needs and wants. Marketing campaigns are all about getting the most from your customer’s experience. Whether you’re working in apparel retail, home furnishing retail, foodservice retail, or cosmetic retailer, the goal is to present a product or…
Messaging is basically a form of technologies which helps you overcome all the above obstacles throughprogram-to-computer communication. Messaging allows computer programs to link and communicate through both receiving and sending of information at no extra charge. It is also known as mass email or mass communication through the net. There are many important concepts to…
Sales are activities pertaining to the quantity or sale of products at a certain targeted date and time. The sale of a product for a fixed price is also normally considered to be sales. In business as well as in life, there is constant activity relating to sales. For example, sales in the car boot…
Online advertising, also called e-marketing, online marketing, online digital marketing or online advertising, is an extremely dynamic type of marketing that makes use of the Internet to send promotional advertising messages to potential customers. There are numerous ways to launch an online advertising campaign, from search engine optimization (SEO) to pay per click (PPC) campaigns…
Campaign Measurement is one of the key components of Advertising Measurement (ADM). In simple terms, Campaign Measurement helps you measure the effectiveness and results of your ad campaigns. It is also used to evaluate your advertising efforts and identify the aspects that could be improved so that your ROI would be higher. The basic function…
Search Engine Optimization (SEO) is the procedure to improve the volume and quality of site visitors to a specific web page or a site from major search engines such as Google, Yahoo, and Bing. Search engine optimization aims at unpaid, first-time visitor traffic as well as direct, paid traffic. Organic SEO results in a higher…
Social Media is interactive technologies which enable the generation or sharing/ exchanges of information, concepts, careers, ideas, and other types of social expression through virtual communities and virtual networks. The Social Media includes Facebook, Twitter, MySpace, Friendster, Mybloglog, Flickr, Ezines, Scribd, Wikis, Quizilla, Stock photographs, YouTube, Plexo, Perfspot, Slideshare, Video codecs, RSS feeds, and much…
Return on investment or ROI is a ratio comparing total expenses and profits earned on an investment over a period of time. A high ROI simply means that the actual returns on the investment more than cancel out the cost. ROI is often used as a leading performance indicator to compare the profitability of an…