Creative Development is one of the most important components of all successful advertising campaigns. A creative development (CD) plan outlines how your message will be communicated and what message needs to be conveyed to the target audience. A well-developed creative plan is critical to have when employing multi-media advertising. A consistent message throughout all advertising…
Partnerships are among the most common forms of business relationships. A partnership is an agreement in which two parties, called firm partners, agree to collaborate to advance their respective interests. Partnerships can be short term or long term and may involve only a few partners or many. A partner can be a person, a company,…
When it comes to the promotion of products or services it is all about the events. Examples of such events are: trade shows, conferences, webinars or workshops, promotional events or fundraisers, local community-based festivals or competitions, exhibits at trade shows, fundraising events or road shows. In business, trade show events happen regularly to both small…
Content marketing is a method of internet marketing focused on making, publishing, and circulating content in the hopes of gaining new clients and increasing the visibility of a business’s website. Many businesses employ the use of content marketing to attract new customers, keep old ones coming back, and increase awareness of their brand. Content marketing…
Planning your product or service launch is essential. You must carefully plan your strategy in advance so you know just how you’re going to launch the product. Plan out who’s going to be working on what stage of the plan and do your research to make sure your plan will work. There’s really no room…
Social media are web-based technologies which enable the generation or sharing/ exchange of information, concepts, career goals, and various forms of human expression through virtual communities and online networks. It is a tool that allows us to build and maintain relationships with each other. It enables communication between people in diverse fields such as entertainment,…
Marketing is the act of creating awareness of a product or service, usually in the form of advertisements or promotions. Marketing refers to several activities that a business undertakes to advertise the sale or purchase of a particular product, service, or item. The marketing techniques may include advertising or promotion of products and services on…
Market research is an organized attempt to gather statistical information about customers and target markets: learn about them, beginning with whom they are. It’s a fundamental element of competitive strategy and an important determinant of market share. Market research is usually done by a marketing or advertising agencies, but businesses often do their own market…
Both designers and copywriters have an important role to play in creating a strong identity for a business. A graphic designer uses his skills to attract the eye of potential customers. He is responsible for thinking up ways to present a business’s products or services in an appealing manner to make them more appealing to…
Email marketing is the act of transmitting a commercial message, usually to an unqualified group of individuals, via email. In its most basic form, every email message sent to a prospective or existing client can be regarded as email marketing. It entails the use of email to transmit advertisements, request assistance, solicit donations or sales,…