Metrics and forecasting are two integral concepts in the realm of business. One deals with how a company measures its performance and the other deals with what its future performance will be based on. If there is to be forecasting, then the question as to whether the business model you have in place is one…
Partnerships are arrangements in which two or more entities decide to work together. A partnership is an agreement in which parties, termed as business partners, agreed to work together to further their mutual financial interests. The partners in a venture may be private people, corporations, non-profit organizations, schools, government or combinations of individuals. In any…
The sales process can be a complex activity. A well thought out and executed sales process will result in increased sales for any company. There are a variety of factors that will affect the success of the sales process, but a comprehensive review of your sales process will yield the results you desire. In this…
In online marketing, lead generation means the prompt generation of prospective consumer interest or inquiry about a specific product or service of an organization. Leads can also be generated for more conventional purposes like e-mail list acquisition, direct mail list penetration or for targeted sales leads. This article is all about the importance of lead…
A business can easily be defined as an entity or an organization that undertakes commercial, industrial, or even professional activities for the benefit of another. Businesses could be either for-profit or non-for-profit entities that conduct business to meet a social cause or further a charitable purpose. Whatever the nature of the business may be, the…
In advertising, publicity is basically the public awareness or visibility for any particular product, service or company. It can also refer to the circulation of news about a specific company, its products or services to the public, usually through the printed media. The main purpose of publicity in advertising is to raise awareness, or public…
Online advertising, also called e-marketing, internet advertising or digital marketing, is a type of internet marketing that makes use of the Internet to send promotional advertising messages to customers in a more convenient manner. The concept of online advertising had emerged from the mid 90’s and has become very popular ever since. Companies have adapted…
Many small businesses that are planning to enter into the online advertising arena have many questions that they need to answer. These questions start with what kind of strategy or campaign would they want to use to attract users to their websites. They also have to decide on the social media platform that would best…
By definition, brand strategy is an ongoing plan for the enhancement of a brand’s success so as to reach certain strategic objectives. It includes organizational vision, mission, values, policies, and practices. A well-defined, implemented and maintained brand strategy impacts all areas of a company and is deeply connected with consumer interests, emotions, and marketplace conditions.…
Trade shows and events have been an integral part of the business community for as long as there have been companies. Historically, trade show attendees have been considered a captive audience, given no say in the marketing of products, given no other option but to listen to pitches and consider other booths, or be forced…