Telemarketing is an approach to direct marketing where a professional salesperson solicits potential clients to purchase goods or services, either via the telephone or via a subsequent face-to-face or internet conferencing meeting scheduled over the telephone. Telemarketing sales techniques are becoming increasingly common and well established amongst many different types of businesses. The reasons for…
Content Marketing is basically a type of internet marketing focused specifically on making, publishing, and then distributing content to a specific targeted audience online in the form of blogs, articles, press releases, audio clips, videos, ebooks, newsletters, or links. Content Marketing is an extremely powerful marketing strategy because it can reach your audience far more…
Naming a thing is the process of selecting a meaningful label for it. Naming things is intuitive, really; if you have ever owned a dog, you can probably recall the first time you named it. “My first dog name was Bubbles.” Bubbles might be an appropriate name for a dog, but it is not an…
Recruiting is a key process for any organization. Recruiting refers to the entire procedure of identifying, assembling, shortlisting, interviewing, selecting and grooming suitable candidates for available positions within an organization. Recruiting can also refer to procedures involved in selecting individuals for unskilled roles. The recruitment process includes evaluating the potential candidate’s suitability for a particular…
Telemarketing is an efficient and effective way of direct selling, where a professional salesperson solicits potential clients to purchase goods or services, either via telephone or via a subsequent face-to-face or web meeting scheduled via the telephone. Telemarketing sales techniques enable a person to make a sale just as efficiently as he or she would…
Top 10 Online Marketing Strategies That Guarantee Your Business a Successful Landing Page Online marketing is one of the most effective ways to reach an audience. The main advantages of online marketing are: it reaches a wider audience and quicker than any other way of marketing. Digital marketing is part of online marketing, which uses…
Search engine optimization is basically the process of increasing the quality and volume of site visitors to a site or a specific web page by search engines. SEO targets free traffic rather than paid or direct traffic. There is no limit to the number of visitors that a site can attract with the use of…
Marketing Success – Understanding the Basics The definition of marketing is: “The practice of promoting a business by presenting its products and/or services to the public in a manner intended to increase sales”. Marketing basically refers to various activities a business undertakes in order to advertise the sale or purchase of a specific product, service,…