The functions, responsibilities, terminology, roles, and other specifics of the marketing department in an organization like market research, marketing plans, and marketing procedures. Marketing Research is the process of collecting data and analyzing it to provide information and support for market researches. This can be done through surveys, interviews, focus groups, consumer surveys, and so…
Messaging is a form of communication that has been around for hundreds of years. It was developed as a means to allow army officers to communicate in an efficient and collective manner. Since then it has become a popular method of communication for individuals all over the world. Messaging apps are new platforms and programs…
Inbound and Outbound Marketing. These two marketing strategies are not actually one, but they work together so you must learn to incorporate them both in your online business. In other words, inbound and outbound are not separate marketing strategies, but one strategy complements the other. In order to utilize both marketing strategies, you must learn…
Digital marketing is an aspect of advertising that uses modern digital technology like desktop computers, cell phones and various other electronic media and social networking platforms to advertise products and services. Digital marketing can also be used for offline marketing by using mass-marketing techniques, print and broadcast media, or even traditional door-to-door marketing techniques. It’s…
Customer relationship management (CRM) is the management system of the interactions between a company and its customers. In this technological age, information is important for decision making. Customer Relationship Management thus helps companies improve their business processes by automating them. A CRM system is comprised of four key components: Customer Relationship Management software, a customer…