SCHEMA PHYSICIAN VS PERSON Schema for Physician is a branch of Local Business while Schema for Person is under Thing > Person. I recently integrated Schema Markup for Physicians, and I had a difficulty trying to come up with a validated Schema Markup on Google Structured Data Testing Tool. There are only few examples you can…
Position Zero is a feature that Google has implemented for several years now that provides information to users above the fold on Google. This information is provided in the form of a featured snippet that gives a summary of the “best” result for a searcher. Position zero is a helpful feature for both SEO and visitors. Visitors are given a…
CHANGING WORDPRESS PERMALINK DILEMMA On February 26, 2016, I decided to change WordPress Permalink structure from Day and name setting to Post name. This is a very hard decision for me because I might loose website traffic and search engine rankings. I already built some backlinks before to some of my website posts, so changing my WordPress Permalink now means loosing everything. DRAWBACKS IN…
Inbound Marketing, in a nutshell, is the promotion of your business by way of the Internet. Whereas outbound advertising seeks out new customers, inbound marketing emphasizes visibility, encouraging potential buyers to visit your site. Rather than renting time, businesses using inbound marketing concentrate on methods geared towards building customer relations and trust. By building trust,…
Distribution Channels are the major factors that determine the success of any sales and marketing strategy. Distribution has become the most important part of a business nowadays, with the increase in the number of products and services. Distribution refers to the actual process of creating a product or service accessible to the consumer or company…
Sales management is essentially a business discipline that is focused around the effective management of the various operations of a company’s sales activities and techniques. It is understandably an extremely important business role as internet sales through both online and offline sales of goods and services drive much of today’s commercial enterprise. The methods employed…
Email marketing is simply the act of sending out a promotional message, usually to an unqualified list of recipients, via email. By its broader definition, any email sent out to a prospective or existing customer can be considered email marketing. It typically involves the use of email to transmit advertisements, solicit donations or enlist support…
Search engine optimization, or SEO, is a process by which a website is made to rank higher in search engine results for specific keywords or phrases. This can include any number of factors such as meta-tags, titles, headings, content, incoming links, search engine submissions, directory listings, and so on. SEO aims to get a high…
Search Engine Marketing is also known as SEM. This is a major type of online marketing in which websites are promoted by means of search engines like Google and Yahoo. SEM includes Pay-per-click advertising, content promotion and search engine submission services. SEM deals with the strategies used to enhance website visibility and promote websites. In…
Digital Marketing is the element of online marketing that uses digital technologies like mobile phones, desktop computers and other electronic media and social networking platforms like Facebook and Twitter to promote goods and services. In recent times the term digital marketing has been used a lot for the promotion of websites through various online strategies.…