In a distribution network, a distributor, or a reseller, is a business that brings goods or services to market. In general, a distribution network vendor produces first inventory/stock items to be sold to the following point in the distribution chain and then sells them to their customers. Today, those terms generally refer to a distributor…
Return on investment or ROI is a ratio calculated over an extended period between investments. The value is then compared favourably to the initial cost, which is the total interest paid over time. A high ROI simply means that the returns far outstrip the initial investment. As such a useful performance indicator, ROI is frequently…
Telemarketing, also known as telemarketing calls, is a technique of direct contacting potential customers for the purpose of selling products or services, usually by telephone. Telemarketing can involve both voice and data communication. In a few countries, telemarketing comprises the use of email and internet. In United States, the Federal Trade Commission has defined the…
Customer Relationship Management, otherwise referred to as CRM, is an important management system used to gain a better understanding of the customer’s purchasing behaviors and develop more effective means of accomplishing customer needs. Customer relationship management is basically a method by which a company or organization administers its customer interactions, generally utilizing various forms of…
In online marketing, lead generation refers to the generation of potential consumer interest in specific services or products of an organization. Leads may be generated for promotional purposes including e-mail list to purchase or for sale leads. These leads can be generated from a variety of sources, including direct contacts, promotional offers, and publicizing the…
Sales are basically activities concerned with the quantity or sale of products at a particular targeted rate over a period of time. The sale of a particular service for a fixed fee is also regarded as a sales transaction. In addition, sales agents may be employed by companies and other organizations to promote the sale…
Market Research is the identification of a problem, the process of finding solutions to that problem, the results of which are implemented in the production, sale or distribution of a product or service. Market research is an organized attempt to gather data on potential customers and target markets: learn about them, beginning with who they…
Competitive Positioning is a strategic business process focused on identifying, understanding, and reducing the risk of being placed in a competitive position. Competitive position positioning describes a company’s position relative to competitors within the same industry. Competitive position positioning allows a company to take advantage of opportunities to gain market share, reduce cost, increase market…
Competitive Positioning is all about defining your Unique Selling Proposition (USP) and making it your Unique Selling Proposition (USP). It is about carving a niche in the competitive landscape and then focusing your business/product/service towards delivering on this unique strategy. Your ultimate aim is to outshine your competitors to become known as an “added something”…
Messaging applications are various platforms and programs which allow instant messaging in the form of text or voice messages. A number of such programs have evolved into wide enough platforms enabling instant messaging, chatrooms, payments and interactive commerce among many users. Such platforms have several advantages, one such advantage is that it enables a business…