Google Adwords 1 Adgroup Multiple Location Extensions

Google Maps for Location Extensions in Adwords

This is not my first post about Goole products. If you can take a look -I created a posts in which you can find it here and here. Do you have a location extension? Do you know how to setup one? I hope you can relate to me post.

On my Google Adwords account, I usually have 1 Ad Group with 1 location extension. Now our business expanded to another address with approximately 5.8 kilometers from the main office. Our business wanted to maximize the exposure of the new branch, so my ideas were to duplicate the Ad Group #1 keywords and Ads but with the new address (location extension) or retain the 1st Ad Group with two location extensions. I wasn’t sure about this specific scenario especially on how Google Adwords algorithm do in handling the ad display.

What I did, I contacted Google customer support. Here’s our conversation:

Google Account Manager:

Hello there! Welcome to AdWords Support. I am ****** and I will be assisting you today. 
May I know who I am chatting with? 

In the unlikely event that the chat gets disconnected, please provide me with a phone number I can reach you at.

me:

You can reach me thru: ********
Profile–Privacy

Google Account Manager:

Sure! Hope you are well! How can I help today?


For security reasons: Please do confirm the Customer ID and the login email ID of the account you wish to discuss.

me:

Customer ID: *** – *** – ****

************#gmail.com

Google Account Manager:

Thanks for that, how can I help?

me:

First our business has one address and has its corresponding Adwords setup with a “Location Extension”

Google Account Manager:

Sure

me:

Now, there is “another” address that just recently opened. in this new branch, we added another “Location Extension”.

For the same Ad Group

Google Account Manager:

yes I see two locations in the account..

me:

Yes, 1 ad group for two address. We wanted to double our budget to maximise both addresses.

Can you check the account for me?

Google Account Manager:

Alright yes I do see one campaign with a single ad group with two locations showing up.

me:

Question: Do we need to duplicate another ad group just to cater the new “address”?

So basically the same ads with different address.

Google Account Manager:

Okay so here both are eligible to show up and that would depend on the performance, however since these are location sensitive what you could do is have them in separate ad groups if you would be modifying the keywords as well to include the place name..

me:

Thanks. Do I have to manually setup again the 2nd Ad Group? or there is an automation?

Google Account Manager:

Okay so it works like this: 

If you are okay with the system choosing which location extension to show up depending on the user location- then you can simply add the addresses at the campaign level and leave it at that. 

if however you are particular as to what keyword has to trigger what address then we need to split that up and add at the ad group level  

me:

Thanks for explaining. My problem is I’ll be using the same keywords for the 2nd Ad Group.

But we really want to have exposure to the 2nd address.

Google Account Manager:

Ah okay in that case you can leave it as is, and the address would get triggered basis the user location  

Well just for that- not needed to split actually, but if you want more impressions there then you can split that bid a bit higher for that

Makes sense?

me:

Not sure if I understood that.

Sorry. Do I have bid under the “Ad Extension” Tab?

Google Account Manager:


No worries, let me explain..

so say you want more impressions on the second address and want to promote that

when you split into a new ad group- just bid a bit higher on the keywords there

 

me:

Oh now I get it.

Google Account Manager:

Great! Does that help?  


I hope I have been able to clarify it for you, anything else I can help with?

me:

Another thing mam,

Google Account Manager:

Sure! Please tell me

me:

I think I decided to just use 1 Ad Group for two location but I am not sure what you meant by “performance”. Does each of the location has performance measurement?

Google Account Manager:

No, so it works like this: say one ad is doing very well for a location and hence is triggered more often then that specific address would build better performance as well. If you are looking for having the second address also show up and want to build more impressions for that you may want to go with setting a better bidding for that. If not for now, you are good with one ad group itself

I suggest you let this run for a while

and if we do not see any results for the 2nd address

then we can split and bid higher


Makes sense? 
 

me:

It’s like competing with my own ads?

Google Account Manager:

Not really, it is just what gets pulled up more often depending on ad performance..

me:

I see, one last question. Sorry.

Google Account Manager:

No worries, happy to answer a lot more  

Please tell me

me:

Can you check the addresses for me?

Google Account Manager:


***********address1************************************

and

****************address2******************************************

me:

Yes, thank you.

As you can see both of them are the same town or city.

Google Account Manager:

Correct

hence we can observe how they do for a while

when used in one ad group

and then take a call

me:

Yes, my question is.

This is more into Google Adwords location algorithm.

If I’ll be searching “keyword”

and I am near to “2nd address********”

Will Google display the 2nd Address or will just display the 1st one since it more popular.

I think you may have answered this but I want to clarify

Google Account Manager:

the chances of the nearer one showing can be higher. It factors in the user location and the performance so please do not worry on that! The only reason you may want to have separate ad groups is if the keywords are location specific, there are specific benefits in one center or you have the need to show one more often

if not the system picks the relevant one


All set? 
 

me:

Yes. Thank you for all your answers for being patient with me!

Google Account Manager:

Most welcome! Anything else?

 me:

Appreciated.

Google Account Manager:

Please feel free to ask

I am here to help!

me:

None so far. Thank You!!!

Google Account Manager:


Anything else I can clarify? If not, just a small request, I will send you a very short satisfaction survey now based on our interaction, would be great to have your feedback! Kindly note that the rating scale is from WORST to BEST! Thanks for your time, we appreciate it!

Have a fantastic day!

 Nice meeting you! Take care!

Google Support

Please take 2 minutes to provide your feedback on your latest interaction with our online specialist:
Google Support left group chat.

Google Account Manager left group chat.

Finally

I was so happy with our conversation, and I learned new insights. Kudos to Google Adwords for exceptional support! What I did, I chose to use the 2nd option – having one Ad Group with two location extensions sharing the same keywords and budget.

Did you Know? You Can Add another Person while contacting Google Support.

add new person2

 

 

 

 

 

 

 

 

 

 

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