How To Make A WordPress Theme SEO-Friendly

In the age where more people use search engines to get to websites than URLs, your website needs to be SEO (Search Engine Optimization) friendly.  WordPress is a great platform to work with because it is easy to make SEO-Friendly.  There are a variety of plugins that can make your website searchable with the click of a button.  This is in addition to the naturally SEO-friendly design of WordPress.  Here are some things that need to be done to make sure you will have a WordPress theme SEO friendly fast loading.


One of the most important parts of making an SEO WP theme is to make sure that it is fast loading.  Google now times loading pages for websites in order to ensure that websites load smoothly and fast.  The decision to do this is based off of a lot of research that indicates that users who have to wait more than 3 seconds for a page to load are very likely to go somewhere else.  It shouldn’t come as a surprise that users like the fastest WordPress theme out there. Some webmasters is also using AMP for their site to load fast on mobile devices.

Making sure that your WordPress template (the same as a WordPress Theme) is fast loading is easy.  Once you have your theme designed, attempt to load the website on your computer.  As long as the load time is under 3 seconds you can move on to using a website analyzer that will attempt to load your website multiple times and give you a score for your loading times.  This score is based on the average load time and will vary depending on what service you use.

Responsive/Mobile Friendly

Having a responsive WordPress theme is critical in today’s world.  A large portion of Google searches are performed from mobile devices and Google has announced that it will now give responsive websites priority in mobile searches.  This makes sense because no one wants to use a website that isn’t designed for a phone on their mobile device.  It becomes complicated and hard to use.

HTML 5  and the latest implementation of CSS, along with Bootstrap, have made it extremely easy to design the best WordPress theme for SEO that is responsive.  Read through the documentation for these languages and resources and you will find aids such as the responsive class which helps to make your site run smoothly on any device.  You can also use a variety of plugins to assist in making your theme responsive.

Structured Markups or Using

Unless you were a web coder, if you were to pull up the code for a WordPress site you would have a hard time deciphering it, Google has the same problem because it isn’t designed to read every code out there.  Structured Markup is designed to help search engines learn about your code.  Structured markups are the meta data and information that gets added into the background of your website.  It allows Google to pull up descriptions of your webpages, hours, location, contact information, and more.  This makes your theme one of the SEO optimized WordPress themes out there.

An alternative to programming the structured markups yourself, you can use  Schema is a database of structured markup for many different purposes that you simply edit to meet your needs.  Schema is free to use and available at

User-Friendliness Both Navigation And Design

All SEO friendly WordPress themes need to be user-friendly.  That means that they should be easy to navigate and the design should be logical.  Google uses both humans and computers to analyze the design of your website and if it isn’t user-friendly, you will be ranked down.  Easy menus that are responsive and a clean design are the best ways to create an SEO friendly theme.

Yoast SEO

The Yoast SEO Plugin is a great plugin that allows your users to make much more SEO friendly content.  It analyzes content as it is being written to make sure that it is easy to read, keyword rich and that it has all of the meta information that is needed.  Make sure that you recommend Yoast SEO to all users of your theme to further enhance the benefits they receive.

Creating an SEO friendly WordPress theme is incredibly important in today’s search engine focused world.  With how easy it has become to make your website search engine friendly, there is no excuse not to do so.  It will make you and your clients happier.

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