Where Should Your Business Be Listed Online?
As we’re now living in what many describe as the ‘digital age’ it’s more important than ever to have a strong online presence, especially in business.
It doesn’t matter how great your business is, how competitive you are, and how affordable your prices may be, if potential customers can’t find you, how can they be expected to buy from you? This is where visibility proves so important.
Marketing and advertising is incredibly important for growing and establishing a business, and online business listings play an integral role in any business’s marketing strategy. Online business listings help show potential customers who you are and what you’re all about. They can also give you a competitive edge over your professional rivals.
As online business listings are so beneficial, there are now plenty of options out there to choose from.
So where should your business be listed online? Here are several online business listings to consider.
Yelp
Yelp is one of the most popular customer review websites currently on the web. It’s a mainstay in the business world and has been a business staple for well over a decade now.
With an average of over 142 million visitors every single month, listing your business on Yelp is one of the best ways of increasing the visibility of your business.
When listing on Yelp, it’s important to optimize your page, check that your contact details are correct, add high-quality images, and take the time to respond to reviews in a friendly and professional manner, even the negative ones.
Google Business Profile
Google Business Profile is another very beneficial online business listing that any and all businesses with any online presence. Put simply, if you want to establish an online presence, Google Business Profile is the way to go.
Not only does listing on there help drive traffic to your site and grow your brand, it also helps to connect customers with you via both Google Search, as well as Google Maps. This is beneficial because customers will then know how to contact you, and if you have a physical, bricks and mortar business, they will also know where you are and how to get to you too.
Again, ensure your contact details are correct, use high-quality photos, engage with potential clients, and ensure your profile is filled out completely and is fully optimized.
Facebook Business Pages
With close to 3 billion users, Facebook is one of the most lucrative social media platforms in the business world.
When it comes to marketing and advertising, Facebook Business Pages are ideal. You can not only advertise your business, you can also engage with your customers, respond to reviews, share details about special offers and sales, and encourage users to share content on your behalf.
While there are paid options, you can also setup a Facebook Business Page completely free of charge.
Finally, we have LinkedIn.
LinkedIn is the ultimate social media platform for professionals. Simply having a LinkedIn profile shows others that you’re a professional, and gives a fantastic first impression.
If your company operates on a B2B basis, or if you’re simply looking to network and establish new business connections, advertising on LinkedIn is a no-brainer.
Final Thoughts
As you can see, there are numerous online business listings out there for you to choose from, and truth be told, we’ve barely scratched the surface.
Online business listings provide networking opportunities, they help you to establish new working connections, they allow you to engage with potential customers, they drive traffic to your website, they can help build SEO, and most importantly, they allow you to advertise your business and connect potential customers with your company and allow you to make more sales.